Immersive immersive community center

Immersive immersive community center

Immersive immersive community center

Category

Governments, marketing, events

Client

Mohammed Bin Rashid Innovation Fund (MBRIF)

Background

Seeking to boost its community engagement, the Mohammed Bin Rashid Innovation Fund decided to integrate immersive technology into its outreach strategy. This initiative aimed to create a dynamic 3D space to effectively showcase MBRIF's services and programs, widening its audience reach and enhancing interactive participation.

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Challenge & solution

Challenge

01

MBRIF was confronted with two significant challenges: first, to present its services and initiatives in a manner that captivates and engages, and second, to organize annual community events that would distinguish itself in a digital landscape that grows more crowded by the day.

Solution

02

Leveraging the capabilities of HoloFair, MBRIF's immersive community center was carefully designed to enhance engagement and effectively showcase its diverse offerings. Key elements of the solution included:

  • The development of a dynamic 3D environment, crafted to reflect MBRIF’s branding, featuring prominent 3D logos in various locations to reinforce brand identity.

  • Visitors could navigate this space as 3D avatars, enabling real-time interaction and exploration.

  • Interactive screens strategically placed throughout the virtual environment provided detailed insights into MBRIF’s Innovation Accelerator Program, Guarantee Scheme, key sectors, and partnerships.

  • Numerous dedicated help desks staffed by non-player characters (NPCs) offered guidance to visitors, directing them to appropriate venues based on whether they identified as investors, innovators, or government entities.

  • A special cohort open day event was hosted to reunite alumni, allowing them to display their products and services, network, and relay their MBRIF journey to prospective members. This event featured a live opening session where visitors had the opportunity to directly ask questions to the MBRIF team and receive answers in real-time.

  • The exhibition hall boasted over 20 exhibitor booths run by MBRIF alumni, where they could showcase their business details and engage in public talk zones for networking with other community members.

Challenge & solution

Challenge

01

MBRIF was confronted with two significant challenges: first, to present its services and initiatives in a manner that captivates and engages, and second, to organize annual community events that would distinguish itself in a digital landscape that grows more crowded by the day.

Solution

02

Leveraging the capabilities of HoloFair, MBRIF's immersive community center was carefully designed to enhance engagement and effectively showcase its diverse offerings. Key elements of the solution included:

  • The development of a dynamic 3D environment, crafted to reflect MBRIF’s branding, featuring prominent 3D logos in various locations to reinforce brand identity.

  • Visitors could navigate this space as 3D avatars, enabling real-time interaction and exploration.

  • Interactive screens strategically placed throughout the virtual environment provided detailed insights into MBRIF’s Innovation Accelerator Program, Guarantee Scheme, key sectors, and partnerships.

  • Numerous dedicated help desks staffed by non-player characters (NPCs) offered guidance to visitors, directing them to appropriate venues based on whether they identified as investors, innovators, or government entities.

  • A special cohort open day event was hosted to reunite alumni, allowing them to display their products and services, network, and relay their MBRIF journey to prospective members. This event featured a live opening session where visitors had the opportunity to directly ask questions to the MBRIF team and receive answers in real-time.

  • The exhibition hall boasted over 20 exhibitor booths run by MBRIF alumni, where they could showcase their business details and engage in public talk zones for networking with other community members.

Challenge & solution

Challenge

01

MBRIF was confronted with two significant challenges: first, to present its services and initiatives in a manner that captivates and engages, and second, to organize annual community events that would distinguish itself in a digital landscape that grows more crowded by the day.

Solution

02

Leveraging the capabilities of HoloFair, MBRIF's immersive community center was carefully designed to enhance engagement and effectively showcase its diverse offerings. Key elements of the solution included:

  • The development of a dynamic 3D environment, crafted to reflect MBRIF’s branding, featuring prominent 3D logos in various locations to reinforce brand identity.

  • Visitors could navigate this space as 3D avatars, enabling real-time interaction and exploration.

  • Interactive screens strategically placed throughout the virtual environment provided detailed insights into MBRIF’s Innovation Accelerator Program, Guarantee Scheme, key sectors, and partnerships.

  • Numerous dedicated help desks staffed by non-player characters (NPCs) offered guidance to visitors, directing them to appropriate venues based on whether they identified as investors, innovators, or government entities.

  • A special cohort open day event was hosted to reunite alumni, allowing them to display their products and services, network, and relay their MBRIF journey to prospective members. This event featured a live opening session where visitors had the opportunity to directly ask questions to the MBRIF team and receive answers in real-time.

  • The exhibition hall boasted over 20 exhibitor booths run by MBRIF alumni, where they could showcase their business details and engage in public talk zones for networking with other community members.

Challenge & solution

Challenge

01

MBRIF was confronted with two significant challenges: first, to present its services and initiatives in a manner that captivates and engages, and second, to organize annual community events that would distinguish itself in a digital landscape that grows more crowded by the day.

Solution

02

Leveraging the capabilities of HoloFair, MBRIF's immersive community center was carefully designed to enhance engagement and effectively showcase its diverse offerings. Key elements of the solution included:

  • The development of a dynamic 3D environment, crafted to reflect MBRIF’s branding, featuring prominent 3D logos in various locations to reinforce brand identity.

  • Visitors could navigate this space as 3D avatars, enabling real-time interaction and exploration.

  • Interactive screens strategically placed throughout the virtual environment provided detailed insights into MBRIF’s Innovation Accelerator Program, Guarantee Scheme, key sectors, and partnerships.

  • Numerous dedicated help desks staffed by non-player characters (NPCs) offered guidance to visitors, directing them to appropriate venues based on whether they identified as investors, innovators, or government entities.

  • A special cohort open day event was hosted to reunite alumni, allowing them to display their products and services, network, and relay their MBRIF journey to prospective members. This event featured a live opening session where visitors had the opportunity to directly ask questions to the MBRIF team and receive answers in real-time.

  • The exhibition hall boasted over 20 exhibitor booths run by MBRIF alumni, where they could showcase their business details and engage in public talk zones for networking with other community members.

Challenge & solution

Challenge

01

MBRIF was confronted with two significant challenges: first, to present its services and initiatives in a manner that captivates and engages, and second, to organize annual community events that would distinguish itself in a digital landscape that grows more crowded by the day.

Solution

02

Leveraging the capabilities of HoloFair, MBRIF's immersive community center was carefully designed to enhance engagement and effectively showcase its diverse offerings. Key elements of the solution included:

  • The development of a dynamic 3D environment, crafted to reflect MBRIF’s branding, featuring prominent 3D logos in various locations to reinforce brand identity.

  • Visitors could navigate this space as 3D avatars, enabling real-time interaction and exploration.

  • Interactive screens strategically placed throughout the virtual environment provided detailed insights into MBRIF’s Innovation Accelerator Program, Guarantee Scheme, key sectors, and partnerships.

  • Numerous dedicated help desks staffed by non-player characters (NPCs) offered guidance to visitors, directing them to appropriate venues based on whether they identified as investors, innovators, or government entities.

  • A special cohort open day event was hosted to reunite alumni, allowing them to display their products and services, network, and relay their MBRIF journey to prospective members. This event featured a live opening session where visitors had the opportunity to directly ask questions to the MBRIF team and receive answers in real-time.

  • The exhibition hall boasted over 20 exhibitor booths run by MBRIF alumni, where they could showcase their business details and engage in public talk zones for networking with other community members.

Outcome

MBRIF outcome image

MBRIF innovatively redefined its community engagement strategy, establishing a vibrant, interactive channel for individuals to discover and interact with its services. Visitors were able to easily navigate through MBRIF's diverse programs, start applications, and directly communicate with the MBRIF team. The Cohort Open Day event was a major success, focusing on networking and reinforcing community ties among alumni.

Outcome

MBRIF outcome image

MBRIF innovatively redefined its community engagement strategy, establishing a vibrant, interactive channel for individuals to discover and interact with its services. Visitors were able to easily navigate through MBRIF's diverse programs, start applications, and directly communicate with the MBRIF team. The Cohort Open Day event was a major success, focusing on networking and reinforcing community ties among alumni.

Outcome

MBRIF outcome image

MBRIF innovatively redefined its community engagement strategy, establishing a vibrant, interactive channel for individuals to discover and interact with its services. Visitors were able to easily navigate through MBRIF's diverse programs, start applications, and directly communicate with the MBRIF team. The Cohort Open Day event was a major success, focusing on networking and reinforcing community ties among alumni.

Outcome

MBRIF outcome image

MBRIF innovatively redefined its community engagement strategy, establishing a vibrant, interactive channel for individuals to discover and interact with its services. Visitors were able to easily navigate through MBRIF's diverse programs, start applications, and directly communicate with the MBRIF team. The Cohort Open Day event was a major success, focusing on networking and reinforcing community ties among alumni.

Outcome

MBRIF outcome image

MBRIF innovatively redefined its community engagement strategy, establishing a vibrant, interactive channel for individuals to discover and interact with its services. Visitors were able to easily navigate through MBRIF's diverse programs, start applications, and directly communicate with the MBRIF team. The Cohort Open Day event was a major success, focusing on networking and reinforcing community ties among alumni.

Outcome

MBRIF outcome image

MBRIF innovatively redefined its community engagement strategy, establishing a vibrant, interactive channel for individuals to discover and interact with its services. Visitors were able to easily navigate through MBRIF's diverse programs, start applications, and directly communicate with the MBRIF team. The Cohort Open Day event was a major success, focusing on networking and reinforcing community ties among alumni.

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Everything you need in the 3D web

MMO scale

Flexible customizations

User analytics

Browser-based

REST API integrations

MBRIF CTA image

Everything you need in the 3D web

MMO scale

Flexible customizations

User analytics

Browser-based

REST API integrations

MBRIF CTA image

Everything you need in the 3D web

MMO scale

Flexible customizations

User analytics

Browser-based

REST API integrations

Everything you need in the 3D web

MMO scale

Flexible customizations

User analytics

Browser-based

REST API integrations

Everything you need in the 3D web

MMO scale

Flexible customizations

User analytics

Browser-based

REST API integrations

MBRIF CTA image

Everything you need in the 3D web

MMO scale

Flexible customizations

User analytics

Browser-based

REST API integrations