Immersive immersive launch event

Immersive immersive launch event

Immersive immersive launch event

Category

Events, marketing

Client

Saudia Airlines

Background

Saudia Airlines, the flag carrier of Saudi Arabia and a member of the SkyTeam alliance, operates flights to approximately 125 destinations across the Middle East, Asia, Africa, Europe, and North America. With its extensive network and partnerships, Saudia Airlines aimed to boost its digital presence by launching a metaverse event. This move highlighted their commitment to embracing immersive technologies.

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Challenge & solution

Challenge

01

Saudia Airlines wanted a metaverse event that reflected its aviation roots. The event needed to feature an immersive environment that could host up to 100 users simultaneously, incorporating both indoor and outdoor spaces. Central to this experience was seamlessly integrating their esteemed rewards program lounge, the AlFursan Lounge, to enhance engagement and awareness.

Solution

02

To fulfill Saudia Airlines' vision, HoloFair developed an immersive event that blended aviation elements with interactivity:

  • Set high among the clouds, the outdoor venue boasted a futuristic skyscraper modeled after Saudia's real building, complete with a prominent 3D model of a Saudia Airlines aircraft at the entrance.

  • NPCs dressed in cabin crew uniforms greeted visitors at the entrance, offering assistance and information through pre-programmed FAQs.

  • The experience featured interactive elements like floating 3D Saudia logos, levitating screens, and holographic airplane models.

  • Entertainment included an NPC violinist accompanied by her hologram who filled the venue with music, alongside large stages for live and pre-recorded streams, and networking zones to foster community engagement.

  • The indoor AlFursan Lounge offered a modern design with floating trees, animated water effects, and a reception offering links to social media and the website.

  • Within the lounge, visitors found informational screens, an NPC pianist at a holographic piano, NPC servers demonstrating Arabic coffee rituals, a networking-friendly Arabic majlis, a mini greenhouse, and a display of Saudia’s trophies as 3D models.

  • The entire experience was available in English or Arabic, with content adapting to the user’s language preference.

Challenge & solution

Challenge

01

Saudia Airlines wanted a metaverse event that reflected its aviation roots. The event needed to feature an immersive environment that could host up to 100 users simultaneously, incorporating both indoor and outdoor spaces. Central to this experience was seamlessly integrating their esteemed rewards program lounge, the AlFursan Lounge, to enhance engagement and awareness.

Solution

02

To fulfill Saudia Airlines' vision, HoloFair developed an immersive event that blended aviation elements with interactivity:

  • Set high among the clouds, the outdoor venue boasted a futuristic skyscraper modeled after Saudia's real building, complete with a prominent 3D model of a Saudia Airlines aircraft at the entrance.

  • NPCs dressed in cabin crew uniforms greeted visitors at the entrance, offering assistance and information through pre-programmed FAQs.

  • The experience featured interactive elements like floating 3D Saudia logos, levitating screens, and holographic airplane models.

  • Entertainment included an NPC violinist accompanied by her hologram who filled the venue with music, alongside large stages for live and pre-recorded streams, and networking zones to foster community engagement.

  • The indoor AlFursan Lounge offered a modern design with floating trees, animated water effects, and a reception offering links to social media and the website.

  • Within the lounge, visitors found informational screens, an NPC pianist at a holographic piano, NPC servers demonstrating Arabic coffee rituals, a networking-friendly Arabic majlis, a mini greenhouse, and a display of Saudia’s trophies as 3D models.

  • The entire experience was available in English or Arabic, with content adapting to the user’s language preference.

Challenge & solution

Challenge

01

Saudia Airlines wanted a metaverse event that reflected its aviation roots. The event needed to feature an immersive environment that could host up to 100 users simultaneously, incorporating both indoor and outdoor spaces. Central to this experience was seamlessly integrating their esteemed rewards program lounge, the AlFursan Lounge, to enhance engagement and awareness.

Solution

02

To fulfill Saudia Airlines' vision, HoloFair developed an immersive event that blended aviation elements with interactivity:

  • Set high among the clouds, the outdoor venue boasted a futuristic skyscraper modeled after Saudia's real building, complete with a prominent 3D model of a Saudia Airlines aircraft at the entrance.

  • NPCs dressed in cabin crew uniforms greeted visitors at the entrance, offering assistance and information through pre-programmed FAQs.

  • The experience featured interactive elements like floating 3D Saudia logos, levitating screens, and holographic airplane models.

  • Entertainment included an NPC violinist accompanied by her hologram who filled the venue with music, alongside large stages for live and pre-recorded streams, and networking zones to foster community engagement.

  • The indoor AlFursan Lounge offered a modern design with floating trees, animated water effects, and a reception offering links to social media and the website.

  • Within the lounge, visitors found informational screens, an NPC pianist at a holographic piano, NPC servers demonstrating Arabic coffee rituals, a networking-friendly Arabic majlis, a mini greenhouse, and a display of Saudia’s trophies as 3D models.

  • The entire experience was available in English or Arabic, with content adapting to the user’s language preference.

Challenge & solution

Challenge

01

Saudia Airlines wanted a metaverse event that reflected its aviation roots. The event needed to feature an immersive environment that could host up to 100 users simultaneously, incorporating both indoor and outdoor spaces. Central to this experience was seamlessly integrating their esteemed rewards program lounge, the AlFursan Lounge, to enhance engagement and awareness.

Solution

02

To fulfill Saudia Airlines' vision, HoloFair developed an immersive event that blended aviation elements with interactivity:

  • Set high among the clouds, the outdoor venue boasted a futuristic skyscraper modeled after Saudia's real building, complete with a prominent 3D model of a Saudia Airlines aircraft at the entrance.

  • NPCs dressed in cabin crew uniforms greeted visitors at the entrance, offering assistance and information through pre-programmed FAQs.

  • The experience featured interactive elements like floating 3D Saudia logos, levitating screens, and holographic airplane models.

  • Entertainment included an NPC violinist accompanied by her hologram who filled the venue with music, alongside large stages for live and pre-recorded streams, and networking zones to foster community engagement.

  • The indoor AlFursan Lounge offered a modern design with floating trees, animated water effects, and a reception offering links to social media and the website.

  • Within the lounge, visitors found informational screens, an NPC pianist at a holographic piano, NPC servers demonstrating Arabic coffee rituals, a networking-friendly Arabic majlis, a mini greenhouse, and a display of Saudia’s trophies as 3D models.

  • The entire experience was available in English or Arabic, with content adapting to the user’s language preference.

Challenge & solution

Challenge

01

Saudia Airlines wanted a metaverse event that reflected its aviation roots. The event needed to feature an immersive environment that could host up to 100 users simultaneously, incorporating both indoor and outdoor spaces. Central to this experience was seamlessly integrating their esteemed rewards program lounge, the AlFursan Lounge, to enhance engagement and awareness.

Solution

02

To fulfill Saudia Airlines' vision, HoloFair developed an immersive event that blended aviation elements with interactivity:

  • Set high among the clouds, the outdoor venue boasted a futuristic skyscraper modeled after Saudia's real building, complete with a prominent 3D model of a Saudia Airlines aircraft at the entrance.

  • NPCs dressed in cabin crew uniforms greeted visitors at the entrance, offering assistance and information through pre-programmed FAQs.

  • The experience featured interactive elements like floating 3D Saudia logos, levitating screens, and holographic airplane models.

  • Entertainment included an NPC violinist accompanied by her hologram who filled the venue with music, alongside large stages for live and pre-recorded streams, and networking zones to foster community engagement.

  • The indoor AlFursan Lounge offered a modern design with floating trees, animated water effects, and a reception offering links to social media and the website.

  • Within the lounge, visitors found informational screens, an NPC pianist at a holographic piano, NPC servers demonstrating Arabic coffee rituals, a networking-friendly Arabic majlis, a mini greenhouse, and a display of Saudia’s trophies as 3D models.

  • The entire experience was available in English or Arabic, with content adapting to the user’s language preference.

Outcome

Saudia Airlines outcome image

This digital initiative showcased Saudia Airlines' innovative approach to customer engagement, blending aviation themes with advanced metaverse elements. The dual-language, interactive experience enhanced the airline’s digital presence. The inclusion of the AlFursan Lounge emphasized customer loyalty and boosted interest in its rewards program. Through HoloFair’s immersive technology, Saudia Airlines reinforced its position as a leader in the aviation industry, setting a new standard for digital customer engagement.

Outcome

Saudia Airlines outcome image

This digital initiative showcased Saudia Airlines' innovative approach to customer engagement, blending aviation themes with advanced metaverse elements. The dual-language, interactive experience enhanced the airline’s digital presence. The inclusion of the AlFursan Lounge emphasized customer loyalty and boosted interest in its rewards program. Through HoloFair’s immersive technology, Saudia Airlines reinforced its position as a leader in the aviation industry, setting a new standard for digital customer engagement.

Outcome

Saudia Airlines outcome image

This digital initiative showcased Saudia Airlines' innovative approach to customer engagement, blending aviation themes with advanced metaverse elements. The dual-language, interactive experience enhanced the airline’s digital presence. The inclusion of the AlFursan Lounge emphasized customer loyalty and boosted interest in its rewards program. Through HoloFair’s immersive technology, Saudia Airlines reinforced its position as a leader in the aviation industry, setting a new standard for digital customer engagement.

Outcome

Saudia Airlines outcome image

This digital initiative showcased Saudia Airlines' innovative approach to customer engagement, blending aviation themes with advanced metaverse elements. The dual-language, interactive experience enhanced the airline’s digital presence. The inclusion of the AlFursan Lounge emphasized customer loyalty and boosted interest in its rewards program. Through HoloFair’s immersive technology, Saudia Airlines reinforced its position as a leader in the aviation industry, setting a new standard for digital customer engagement.

Outcome

Saudia Airlines outcome image

This digital initiative showcased Saudia Airlines' innovative approach to customer engagement, blending aviation themes with advanced metaverse elements. The dual-language, interactive experience enhanced the airline’s digital presence. The inclusion of the AlFursan Lounge emphasized customer loyalty and boosted interest in its rewards program. Through HoloFair’s immersive technology, Saudia Airlines reinforced its position as a leader in the aviation industry, setting a new standard for digital customer engagement.

Outcome

Saudia Airlines outcome image

This digital initiative showcased Saudia Airlines' innovative approach to customer engagement, blending aviation themes with advanced metaverse elements. The dual-language, interactive experience enhanced the airline’s digital presence. The inclusion of the AlFursan Lounge emphasized customer loyalty and boosted interest in its rewards program. Through HoloFair’s immersive technology, Saudia Airlines reinforced its position as a leader in the aviation industry, setting a new standard for digital customer engagement.

Explore project

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Everything you need in the 3D web

MMO scale

Flexible customizations

User analytics

Browser-based

REST API integrations

Saudia Airlines CTA image

Everything you need in the 3D web

MMO scale

Flexible customizations

User analytics

Browser-based

REST API integrations

Saudia Airlines CTA image

Everything you need in the 3D web

MMO scale

Flexible customizations

User analytics

Browser-based

REST API integrations

Everything you need in the 3D web

MMO scale

Flexible customizations

User analytics

Browser-based

REST API integrations

Everything you need in the 3D web

MMO scale

Flexible customizations

User analytics

Browser-based

REST API integrations

Saudia Airlines CTA image

Everything you need in the 3D web

MMO scale

Flexible customizations

User analytics

Browser-based

REST API integrations